Seller Marketing Plan
Effective Marketing Plan of Your Property - Outline
- The marketing and advertising plan which follows capitalizes on the strengths of your property.
- It is designed to promote your property to the largest pool of qualified buyers as well as the real estate agent community;
- Employing a combination of the most effective local, regional, national, global and digital resources.
- Some or all of the tactics outlined will be employed to ensure wide distribution in an effective and timely manner.
- Please click on tabs below to read on particular strategy we employ to successfully market your property.
- If you decide to list your property with us, please take time and fill out contact form or if you prefer call us at (212) 692-8347 or email us at amilkowski@elliman.com.
Web Marketing
Property listed at
- www.prudentialelliman.com
- www.mgroupnyc.com (listed on all major Search Engines (Google,Yahoo,MSN) and Real Estate exchange networks, PR 4 Google Ranked Page, Optimized for Key Real Estate Keywords)
80% of all consumers start their search on the web Automatic feed with photos, floorplans and video tours to:
- www.nytimes.com
- www.newsday.com
- www.yahoo.com
- www.nypost.com
- www.prudential.com
- www.optimumhomes.com
- Cablevision Channel 606
Professional Digital Campaign
- Professional Photography - Property Staging
- Professional Video
- Professional Floorplans
- Property Brochure
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- Detailed property brochure custom designed for your home
- Handout during open houses
- Direct mail campaign
- Distribution to personal database of investors and buyers
- Distribution to corporate database of consumers
Postcard Campaign
Postcard Campaign - Custom designed postcards to announce the listing of, and open houses at your home
- Distribution to personal database of investors and buyers
- Distribution to corporate database of consumers
- Distribution to neighboring buildings and areas
Display and Presentation
- Property displayed at PDE retail locations
- Personalized presentation kit to all qualified potential buyers
Kit to include: -
- History of property
- Collateral material
- Comparative market analysis
- Neighborhood information
- School reports
- Map of the area
Open Houses
- Open Houses
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- Broker Open House Event
- Broadcast email and e-brochure to brokerage community to announce the listing
- Event based with food, beverage and entertainment
- Public Open House
- Listed on www.prudentialelliman.com, www.mgroupnyc.com and all linked sites
- Advertised in NY Times, NY Post and NY Newsday - Full page ad 1x per month per publication
Electronic Marketing
Profile Magazine
Prudential Douglas Elliman's premier in-house catalog, features hundreds of properties throughout Manhattan, Brooklyn,Queens, Long Island, and the Hamptons, as well as international properties and homes outside New York State. Published 5-times a year
Advertising
- NY Times
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- Newspaper
- Full page or two page PDE ad
- Display ads in real estate section
- Mini-columns specific to the neighborhood
- NY Times Magazine
- Full Page ad in luxury homes and estate section
- NY Times Manhattan Homes
- Multiple full page ads each issue
-
Click on image below to enlarge
- NY Post
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- Full page color ad every Thursday & Saturday
- All properties featured on NYPost.com
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Click on image below to enlarge
- Newsday
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- Full page or 2 page ad monthly
- All properties featured on Newsday.com
- Wall Street Journal
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- Full page ad 4 x per year
- Display ads in real estate section
-
Click on image below to enlarge
- Avenue Magazine
- New York Living
- New York Magazine
- Quest
Public Relations
- Press release when appropriate
- Distribution of listing to partner publications for "on the market" sections
Contact Form
Please use the form below to provide us with details regarding your property. We will contact you and discuss with you the different marketing options we have to offer you.
If you prefer you may contact us at (212) 692-8347 or Email us at amilkowski@elliman.com.
Maximizing Your Home's Potential For Sales
SIMPLE CHANGES CAN IMPACT HOW QUICKLY YOUR PROPERTY SELLS AND AT WHAT PRICE
Many cosmetic changes can be made with minimal time and expense. Buyers will be comparing your property to competing properties. So here are a few practical tips to help yours stand out above the rest.
Unclutter
Eliminating clutter will make your property feel larger and brighter. If your property is uncluttered and neutral, prospective buyers can explore it comfortably and envision it with their own personal touches.
Repair
Making certain repairs will present your property in a more positive light to prospective buyers, and can also add to its value. If you think something is too much trouble to fix, chances are buyers will too.
Clean
Presenting a clean home to a buyer shows them the home has been valued and well cared for.
INTERIOR APPEAL
Overall
- Wash windows.
- Clean or replace carpets.
- Paint rooms in neutral colors.
- Be sure all electrical systems are in working order.
- Clean drapes and window treatments.
- Clear out all excess items.
- Clean floors.
- Clean appliances, cabinetry and floors.
- Clean and clear countertops.
- Repair faucets and appliances.
- Polish the floor, mirrors and fixtures.
- Repair grout and caulking.
- Repair running toilet or faulty plumbing.
- Replace or clean shower curtain.
- Replace burned out light bulbs.
- Hang clothes neatly.
- Store shoes in boxes neatly on shelves.
- Keep the floors clean and swept.
- Store or neatly arrange all items.
PRIOR TO SHOWING
Outdoors
- Be sure the entrance and walkways to your home are clean & inviting.
- Store hoses neatly and be sure sprinklers don't water the walkways.
- Remove newspapers, bikes and toys.
- Park extra cars away from the property.
- Quick once over with the vacuum.
- Place fresh flowers in the main rooms.
- Put dishes away.
- Make beds and put all clothes away.
- Open drapes and turn on lights.
- Straighten closets and open doors slightly.
- Kitchen and bathrooms should shine, trash should be emptied and personal items should be put away.
- Turn off television.
- Play soft music on the radio/stereo.
- Keep pets out of the way and pet areas clean and odorfree.
- Secure jewelry, cash, prescription medication and other valuables.
- Put laundry away.
- Keep the temperature comfortable. A crackling fire in the fireplace is appropriate on a cool winter day.
IMPORTANT REMINDERS
- Potential buyers usually feel more comfortable if the owners are not present.
- If people unaccompanied by an agent request to see your property, please refer them to me so that I can prequalify them. I'm only a phone call away.
- Leave a number where you can be reached if you are leaving town, even for a weekend.

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